In a notable intersection of pop culture and politics, Vice President Kamala Harris has received an endorsement from Charli XCX, a British artist of Indian descent known for her eclectic and energetic music. Following President Joe Biden’s recent announcement that he will not seek reelection, endorsements have begun to position Harris as the Democratic frontrunner.

Among these endorsements, Charli XCX’s support is significant, adding a youthful and cultural dimension to Harris’ campaign.

Charli XCX, who has gained attention this summer with her latest album “Brat,” announced her support on social media, stating, “Kamala IS brat.” The album, released last month, has inspired a movement known as “brat summer,” characterized by bold self-expression. This endorsement from Charli XCX adds a unique twist to Harris’ campaign, which has promptly incorporated elements of the "brat" aesthetic.

The impact of Charli XCX’s endorsement is visible on Harris’ campaign profile, @KamalaHQ, where the header banner now features “kamala hq” in black text over a green background, reflecting the album cover of “Brat.” This visual choice signals an attempt to connect with younger, more progressive voters.

In Charli XCX’s context, “brat” embodies a carefree, sometimes chaotic lifestyle. It involves confidence, a bit of messiness, and authenticity. Charli’s description on TikTok encapsulates the essence of this lifestyle: “You’re just like that girl who is a little messy and likes to party and maybe says some dumb things sometimes. Who feels herself but then also maybe has a breakdown but kind of like parties through it, is very honest, is very blunt, a little bit volatile. Does dumb things but it’s brat, you’re brat. That’s brat.”

The “brat summer” movement has resonated deeply with fans, marked by wearing lime green, DIY fashion, clubbing, and living boldly. This culture has contributed to the commercial success of Charli’s album, which debuted at No. 3 on the Billboard 200, making it her highest-charting album in the United States.

Harris’ campaign’s adoption of the “brat” identity could be important for engaging Gen Z voters. The meme-ification of “brat” has intertwined with other internet memes, creating a potent cultural touchstone.

As the election season continues, the integration of the “brat summer” ethos into Harris’ campaign may extend beyond the summer. This strategic alignment with popular culture could energize her campaign and connect it with the everyday lives of young voters.

In an era where political campaigns are increasingly linked with cultural movements, Harris’ embrace of “brat summer” reflects an understanding of the modern electorate. The long-term impact of this endorsement remains to be seen, but it highlights Harris’ willingness to engage with cultural trends.